V.O.E. (value of events)

V.O.E. (value of events)

12 ott, 2014
alberto
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EX-ANTE

  • Product and brand awareness
  • Expectation on product performances
  • Competitive scenario :
    brands awareness and preference
  • Ranking among preferred brands
  • Information channels
en-value-of-events-sg-kaleidos

EX-POST

OUTTAKE

  • Product performances evaluation
  • Brands ranking
  • Intention to buy
  • Product strengths and weaknesses
  • Purchase channels

 

  • Event overall evaluation
  • Effectiveness in product launching
  • Location evaluation
  • Staff evaluation
  • Brochures/leaflets evaluation

V.O.E. INDEX

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