EX-ANTE
- Product and brand awareness
- Expectation on product performances
- Competitive scenario :
brands awareness and preference - Ranking among preferred brands
- Information channels
EX-POST
OUTTAKE
- Product performances evaluation
- Brands ranking
- Intention to buy
- Product strengths and weaknesses
- Purchase channels
- Event overall evaluation
- Effectiveness in product launching
- Location evaluation
- Staff evaluation
- Brochures/leaflets evaluation
leave A Comment