The Institute S&G was founded in Milan in the Seventies, and merged with Kaleidos in 1988.
S&G Kaleidos has been active in marketing researches and consultancy for longer than forty years:
- Qualitative Research:
- Focus Group
- Creative Groups
- Motivazional Surveys
- Face to Face Interviews
- Semi structured surveys
- Quantitative Research:
- By phone
- By Street
- Online
- At P.O.S. (trade)
- Communication Surveys
- V.O.E. (value of events)
- Mistery shopping
- International surveys
- Marketing Consultancy
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